How Far Can We Go Together: Trevor Soderholm, His Brother Tommy, and the Rise of Ace Energy

Some businesses are built to be sold. Others are built to be shared. When you sit down with Trevor Soderholm — part owner of Ace Energy alongside his brother Tommy — it takes about thirty seconds to figure out which kind of company this is. Trevor doesn't talk like a man trying to flip a brand. He talks like a man trying to see how far he and the people he loves can go. Together. And that one word — together — turns out to be the whole story.

Two Brothers, One Bet on Each Other

There's a particular kind of trust that only exists between siblings who've decided to build something with their bare hands. Trevor and Tommy Soderholm have it. Ace Energy isn't a founder-and-a-cofounder arrangement stitched together by a pitch deck; it's two brothers who looked at each other and asked a simple question: what could we make if we made it side by side?

That question is the engine of the entire company. Trevor will tell you that the point was never just to launch a drink. The point was the doing of it — the early mornings, the phone calls, the wins and the setbacks, the shared belief that the two of them pushing in the same direction could reach somewhere neither would reach alone. Golf, of all games, understands this instinctively. You play your own ball, sure. But the best rounds of your life happen in a group, with people pulling for you, ribbing you, lifting you up after the double bogey and celebrating with you after the birdie. Ace Energy was born in that spirit, and Trevor guards it like the family thing it is.

The Mission: Growth, and Seeing What's Possible

Ask Trevor what Ace Energy is really about and he won't lead with caffeine content or flavor profiles. He'll lead with growth. Not growth as a spreadsheet metric — growth as a way of living. The mission he and Tommy set for themselves is to keep climbing, keep building, and keep discovering what they're actually capable of when they commit fully and refuse to do it alone.

That's a mindset before it's a business plan. It says the ceiling is higher than you think, the next level is reachable, and the fastest way up is with the right people beside you. It's why the brand doesn't feel like a product so much as an invitation. Ace Energy is asking you the same question the Soderholm brothers asked each other: how far can we go together? Alone, you can go fast. Together, you can go somewhere that actually matters.

An Ace a Day Keeps the Bogeys Away

Every great brand has a line that tells you exactly what it believes, and Ace Energy's is perfect:

"An ace a day keeps the bogeys away."— Ace Energy

It's playful, but don't mistake it for fluff. It's a philosophy in nine words. Show up sharp. Bring your best energy to the first tee and carry it to the eighteenth green. Clear the fog, steady the hands, quiet the noise in your head — and watch the mistakes take care of themselves. An ace isn't just a hole-in-one. It's a standard. It's the version of you that plays loose, plays confident, and plays present. Ace Energy exists to help you show up as that person, round after round.

That's the promise in the can. Not a jolt and a crash, but a lift that meets you where the game is hardest — in the focus, the patience, the back-nine composure that separates a good day from a great one.

Become an Ace Athlete

Here's where Ace Energy stops being a drink and starts being a team. The brand doesn't have customers so much as it has ace athletes — a growing community of golfers who've decided they want the edge, the standard, and the mindset that comes with the name.

Becoming an ace athlete is the on-ramp to everything Trevor and Tommy are building. It's the clubhouse. It's the group you pull for and who pulls for you. It's the shared belief that you can be better this season than you were last season, and that you don't have to chase that alone. When Trevor talks about growth, this is what he means in practice — a widening circle of players all leveling up in the same direction, all carrying the same standard onto the course.

You don't earn your way in with a scorecard. You opt in with a mindset. Decide you're an ace athlete, and you're one.

The Exact Fit for the Country Club

Trevor has a way of describing where Ace Energy belongs that sticks with you: it's about being the exact fit for the country club. Not a can that happens to be sold near a golf course — a brand that belongs in the culture of the game itself, from the halfway house to the cart to the nineteenth hole.

There's ambition packed into that phrase, and it's the same ambition that runs through everything the brothers do. The pressure they've put on themselves is real and specific: get every can in every golf course. Make Ace the drink you reach for by the first tee the way you reach for a fresh glove. That's not a modest goal, and Trevor knows it. But modest was never the point. The point was to see what he and Tommy could achieve if they aimed at the exact right target and swung with everything they had.

Watch the Story Develop

The best part about Ace Energy is that the story is still being written — in real time, out loud, for anyone who wants to follow along. Trevor and Tommy are building this in the open, and you can watch it grow, can by can and course by course, on Instagram at @ace_energydrink.

That openness is on brand. A company built on together isn't going to build behind closed doors. They want you in it — following the wins, seeing the setbacks, watching two brothers find out exactly how far they can go when they refuse to do it alone.

Grab Your Ace

If Trevor Soderholm's story lands the way it lands with most people who hear it, you'll want to feel it for yourself — on the first tee, on the back nine, on the day the round is on the line and you need to show up sharp.

Frequently Asked Questions

Trevor Soderholm — part owner of Ace Energy with his brother Tommy, and member of The Country C1ub. Determined, driven, and creative — finding out how far two brothers can go together, one course at a time.

The Country C1ub Member Spotlight Series celebrates the builders, founders, and mission-driven people who make this community what it is. Nobody achieves great things alone.