The Snack Shop · The Country C1ub
The Study · Wing 2 · The 7th Tee Snack Shop At the turn

Snacks for members.

The hut at the turn, stocked by the house and by the room. Take one. Then tell them who sent you.

Unsealed 26 September 2026 · The first shelf
The house position
Deals presented quietly, at the turn.
The sign over the door

Every course has one — the hut between the ninth green and the tenth tee where you grab something and keep moving. This is ours. What sits on these shelves is here because a member built it, or because the house went and got it for you. Nothing in here is an advert. Everything in here is a door.

The headline · First on the shelf The cooler is full

PLAYR1.

The first company on the shelf, and the one the truck came through the gate for. A drink built in St. Louis by a founder the c1ub knows by name — AJ Foppe. Player One. Every can in these pictures is the real can.

Reel one · Eighty-three seconds

The Delivery.

Made 14 September 2026 · the week the truck came

AJ at the wheel of the black eighteen-wheeler, the empty city at night, first light on the open road, and the turn in under the crest — Bill waiting at the top of the drive. The first film the two houses made together.

The carousel · Twelve slides

The Mad Science.

Their words, their formula, their five colours. Swipe through it.

Slide 1 — The Mad Science: the five PLAYR1 cans in a lineup, full bleed
Slide 2 — the forty-minute letdown: what the ordinary energy drink does to you
Slide 3 — the back of the can: six things that are not in it, struck through
Slide 4 — the origin: AJ Foppe's story, with Bill and AJ on the first tee
Slide 5 — you are not random, you are architecture
Slide 6 — the three cellular jobs: energy, nutrition, hydration
Slide 7 — the fourteen actives laid out as periodic-table tiles
Slide 8 — the dose: two hundred and fifty versus one thousand milligrams of citrulline
Slide 9 — caffeine is optional: the coloured can beside the black can
Slide 10 — the paperwork behind the can
Slide 11 — the lineup: five flavours
Slide 12 — ready to play D1fferent?
Swipe →
01 / 12

Twelve slides, cut for the c1ub’s own feed. Members see it here first.

Straight from the founder

PLAYR1 works with my agency, Social Fire Solutions — that is the disclosure, said out loud, the way the house says everything. It sits first on the shelf for a simpler reason: it was the first company to come through the gate with a truck, and a founder building something different belongs in a room full of people doing the same.

Visit PLAYR1 → See the delivery
The delivery · September 2026 Through the gate

The truck came at golden hour.

An eighteen-wheeler with the founder at the wheel, the cypress drive, and Bill waiting at the top of it. The film is above. These are the stills. The cooler has not been empty since.

Bill the Starter standing on the cypress drive at first light as the black PLAYR1 eighteen-wheeler rolls up toward the clubhouse
Plate I · Bill waits

Bill was at the top of the drive before the truck was through the gate. The house does not shake hands with a brand. It shakes hands with a founder.

Member Barrett Edri in a black shirt and gold aviators, leaning on a green classic car in the c1ub's Garage and holding a Sour Blue Raz PLAYR1 can
Plate II · Barrett, in the Garage

Barrett Edri, № 266, took his down to the Garage — Sour Blue Raz, off the first crate. Cold, still, and gone before the tenth tee.

Second on the shelf · A member’s company The brain in motion

Neuralytica

The second company on the shelf belongs to a member. Steven Barouh, Agent 005, a pro of the game, found it on a golf course — a game that lives and dies on the line between the mind and the body. Neuralytica measures the athlete’s brain while they move, react and decide. Not a resting scan. The brain in motion.

  • Performance development

    Finds the brain capability holding an athlete back — reading the play too late, slowing down under pressure — then trains it, and measures it again.

  • Athlete availability

    When an athlete starts compensating under load, it shows up in the brain first. It flags rising injury risk, and the part of the body most exposed.

  • Return to play

    Shows where recovery can move faster and where pushing too soon would cost a setback — after a concussion, too.

7 yearsof research and development
Hundredsof athletes assessed, across multiple sports
CincinnatiDeveloped with the University’s sports medicine department
Peer-reviewedMultiple published studies
The member · Agent 005

He came up the drive in the green Aston.

The same green Aston that sleeps in the Garage — this time with Steven at the wheel. Dani was waiting on the gravel.

Steven Barouh in a navy suit and dark-rimmed glasses stepping out of a green vintage Aston Martin on the gravel in front of the c1ubhouse, late-afternoon sun
Plate III · The arrival

Out of the car, button done, the house in the sun behind him. Steven. Agent 005.

A green vintage Aston Martin rolling across the gravel forecourt of the c1ubhouse, dust in the low sun
Plate IV · The Aston

Dust in the low sun, wire wheels on the gravel. Nobody forgets the car.

Dani, the c1ub's Secretary, in a pale yellow gown, shaking hands with Steven Barouh in front of the green Aston
Plate V · The welcome

“Welcome, Mr. Barouh. We’ve been expecting you.” Dani, the c1ub’s Secretary.

Straight from the founder

The pictures are stills from The Arrival, the film the house made of the day Steven came through the gate — the house made the pictures. The company is all his. If your team, your kid or your own game lives in the space between the ears, go and talk to him.

Visit Neuralytica → Read Steven’s story
The shelves · Stocked by the room Resources for members

What’s on the shelf.

Five shelves under the headline. Four belong to members. One is a door the house went and opened for everyone.

A lie-flat business class seat at dusk with a champagne flute and a cream envelope sealed in gold wax on the cushion
House perk · Flights

Fly up front.

Business and first class, worldwide, at fifteen to sixty-five percent under the published fare. Consolidator seats — the kind agencies keep for themselves — on a real ticket issued by the airline, with a concierge on the line at three in the morning when the connection goes. Hotels and chauffeurs on the same desk.

The desk has a member behind it. Takashi, № 295, moves these seats — message him on the Radio before you book, and tell him the house sent you. Or search the route and get a quote back within hours.

Price a flight → 📻 Message Takashi

Ultimate First Class. This is the house’s referral link — said out loud, as always.

A woman in an ivory lace maxi dress standing at the sunlit window of the Snack Shop, seen from behind
For the women of the c1ub · FEEL by Margo

The dress.

Luxury dresses — lace maxi gowns, old-money silhouettes, the golden looks — built by Margarita Focsa on one conviction: elegance starts from within. Wear the Feeling, Feel the Essence. The first fashion ever featured inside the c1ub — based in the UAE, shipping worldwide, €169 to €499.

Member № 275 · Her spotlight
See the collections →
Three FEEL by Margo pieces: a pink feathered gown, a gold corset mini with a train, and a gold and black evening gown From the collections · the real pieces
A broadcast microphone, headphones and a folded white caddie bib on the Snack Shop counter in golden light
Get on a podcast · LooperTalk

The microphone.

A golf podcast and media platform pointed at the people inside the ropes — caddies, players, coaches — built by Tim Palmer, a Bandon Dunes looper and the c1ub’s Member of the Month for March. Members with a story to tell: this is the microphone to ask for. Knock through his locker, or at the door below.

Member № 238 · His spotlight
LooperTalk →
A gold and diamond ball marker made from a Swiss watch face, photographed against clouds
Rows of genuine Swiss watch dials standing in a navy velvet tray
Mark your moment · Luxury Ball Marks

The marker.

Heirloom ball markers cut from genuine Swiss watch components — dials, bezels, backs, in real gold and silver and stone — carried on the PGA, LPGA, LIV, European and Korn Ferry Tours. It started with his grandfather’s watch. A watch measures the moments of a life. A marker made from one reminds you to be in this one.

Member № 249 · His spotlight
Luxury Ball Marks →
The empty shelf Members’ companies

There is a shelf with your name on it.

The Snack Shop is where a member puts their business in front of the room. If you build something, the house wants it up here — with your locker number on the plate. Say so in The Conversations, or sit for your Spotlight first and the house will do the writing.

Ask in The Conversations Sit for your Spotlight
The turn

Take one for the road.

Grab what you came for, tell the member you found them here, and get back out there.

Go back to the Study Go back to the Lobby

Tell them the c1ub sent you.
Cameron · Founder