Why This Is Really Big

1. Research first: ask Claude what performs in your niche, pick the best ads, then build them in Higgsfield. It doesn’t make the money for you — it makes it a lot easier.
2. Content is king, and the field is crowded. The winners will be the authentic, the fun and the unique — you, your story, your avatar — and daily posting stops being a full-time job.
3. Storytelling is older than the cave wall. A brand that can tell a story has the edge; it doesn’t even have to be about you.
4. Consulting: build this for companies — anything from five hundred to twenty thousand, depending on the size.
5. His prompt trick: “Claude, don’t make it for me — make me a prompt.” Two paragraphs of imagination beat one line. Then paste it into Higgsfield and test.

The house’s notes on the tape — the founder’s words are on the tape itself